Developers Reveal First Renderings of Affordable Housing Property 277 Canal Street in SoHo

By: Sebastian Morris 7:30 am on June 16, 2023

United American Land has revealed the first renderings of 277 Canal Street, its forthcoming affordable housing project designed by Morris Adjmi Architects in Soho, Manhattan. The building is on track to be the first completed project following passage of a controversial neighborhood rezoning of 55 city blocks.

When complete, the building will top out at 13 stories with 100 rental apartments and a ground-floor retail component. The unit mix will include market-rate units and a 25-percent affordable housing designation as required by the new zoning.

The building will rise above the roof level of the existing two-story commercial structure at the property. The new construction is designed to complement the historic character of the neighborhood, with a façade composed of textured red brick, bronzed metal, and ornamental terracotta cladding.

Rendering of 277 Canal Street’s terracotta and brick facade – Courtesy of UAL

“United American Land is a family business with ties to this community going back over 35 years; historic preservation of this iconic neighborhood in our DNA,” said Albert Laboz, principal of United American Land in a statement shared earlier this year. “At the same time, we are deeply invested in the goals set out in the rezoning that affordable housing should be accessible and equitable, and we are grateful to share this proposal with Soho that achieves both aims.”

The new announcement did not include an anticipated completion date.

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